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How Hook uses Otta Pro to source 40% of their team

photo of Firaas Rashid, CEO & Founder of Hook

“Within a month of signing up to Pro we made our first two critical early hires. We now source about 40% of our employees through Otta”,

Firaas Rashid, Founder & CEO of Hook

Hook is building a new product that helps companies leverage data to deliver customer success more effectively. Hook is the best way to get customers using, adopting and loving subscription products.

They analyse all aspects of customer engagement, online and off. Then they pinpoint exactly where to focus to increase loyalty and grow revenue.

Hook started using Otta Pro right after they raised their £2m seed round. The founder was the only person in the team, and they wanted a solution to help them build their early team and make key hires.

Since signing up, they’ve hired a Head of Business Operations, their first Product Manager, and two software engineers through Otta. They now have 12 people in the team and are growing fast.

"We've had a great experience with hiring great talent through Otta. Within a month of signing up to Pro we made our first two hires which were critical early hires.

We now source about 40% of our employees through Otta, which is an amazing stat considering the high bar we set for cultural fit."

Firaas Rashid, Founder & CEO of Hook

photo of Hook employees

Team at Hook

Hook really stood out as an early stage team because of how much they care about building a diverse team of people from different backgrounds, and giving them a great environment to work in.

Many founders dismiss these topics in the early stages, believing they can solve them when the company is bigger, but at Otta we encourage teams to think about these topics early to set themselves up for success. Hook was able to use Otta to demonstrate their values in these areas.

“Otta gives us the opportunity to portray our hiring brand in a much richer way with data such as employee reviews, our diversity statistics and team photos.

This means that candidates can immediately see our differentiation against other employers.”

Firaas Rashid, Founder & CEO of Hook

As a founder, Firaas Rashid was short on time, so having a product that was quick and easy to use was important.

Otta focuses on building for the best, most mission-driven candidates, which means companies receive higher quality applications, and it’s easy to proactively message active candidates in the startup ecosystem.

“The candidates are much more interesting than we find through other routes, and are interesting, curious, intelligent and diverse.

They are also exclusively looking for roles in high-growth companies which in itself makes Otta's candidate pool unique and reduces the time both the candidate and employer need to spend filtering.”

Firaas Rashid, Founder & CEO of Hook

photo of Amelia, Head of Business Operations at Hook

Amelia, Head of Business Operations at Hook

Amelia was one of the first people Hook hired through Otta. Originally hired as a Business Operations Manager, she quickly got promoted to Head of Business Operations. She had been using Otta for around a month before being hired.

“I was looking to work for a fast moving, exciting tech company.

Almost all of the companies on Otta matched this description, therefore it was really easy to find relevant job openings and submit meaningful applications.”

Amelia, Head of Business Operations at Hook

Amelia is now excelling at Hook, having already been promoted since she joined earlier in 2021. As expected when we started working with Hook, it’s clear they’re building a great culture and team, and have a bright future ahead.

We’re looking forward to helping them continue to grow their team.

“Our vision is to create an amazing workplace for ambitious people that want to be a part of a team, and it really shows.

'Team' is so central to everything we do and I've never worked anywhere with such a high level of willing cooperation between business areas.

It means we get stuff done quickly and it's just nice to know everyone has my back if I need help.”

Amelia, Head of Business Operations at Hook

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