Rocket List 2021

50 of the fastest-growing companies in London to accelerate your career in 2021. Vetted by investors & technology leaders. We include curated insight into why they're great places to work.

Otta is the only place where you can find roles at all the fastest growing companies in London

Jobs at all the companies on this year's Rocket List are available on Otta. We provide you with only relevant recomendations and in-depth insights to help you put your best foot forward

Our expert panel

The Rocket List was personally vetted by a group of individuals who nurture and fund technology companies

Holly Bennett

Head of Ecosystem & Portfolio Development at Accel

Sia Houchangnia

Partner at Seedcamp

Saul Klein

Co-founder and Partner at LocalGlobe

Gerard Grech

CEO of Tech Nation

Irina Haivas

Partner at Atomico

Anne Glover

Chief Executive and Co-founder of Amadeus Capital Partners

The 2021 Rocket List

Ably logo

Ably

Cloud infrastructure and APIs for realtime data delivery

Big data

21-100

8m

Last 2 fundraises


20172018201920202021£5.6m£0.8m

Investors: Forward Partners, MMC Ventures, Digital Horizon, Wayne Churchill, Ashley Friedlein, London Co-Investment Fund, Triple Point Ventures

Big data

21-100

8m

Last 2 fundraises


20172018201920202021£5.6m£0.8m

Mission

Ably provides an infrastructure layer to handle complex, behind-the-scenes realtime communication that powers things like chat, live updates in maps or apps, IoT device control, and more. There's no infrastructure to provision or manage - just simple yet powerful and versatile SDKs and APIs that let you quickly add innovative realtime capabilities to your application with a few lines of code.


12M Employee Growth
84%

Examples of people progressing

Founders

Matthew O'Riordan (CEO)

Serial entrepreneur with a web engineering background. Founded Econsultancy which was sold to Centaur in 2012 as well as Lemon Digital, a digital production house

Paddy Byers (CTO)

Earned an MA in Mathematics from Cambridge before pursuing a career as a software technologist including as a CTO at Tao Group and Founder of UbiApps

Diversity & Inclusion at Ably

  • Some of the initiatives we have implemented in relation to hiring: 1) We've written guides for managers to help them to understand how they can hire for more diversity; 2) We've introduced gender coding for all job adverts; 3) We advertise on targeted job boards; 4) We work with agencies that specialise in hiring for diversity
  • To create an inclusive environment, we've introduced the following initiatives: 1) Enhanced maternity and shared parental leave; 2) Mental health: we have online counselling available to everyone, an EAP scheme, we have also hosted sessions on burnout and mental health with Spill, we also pay for mental health sick days; 3) We have given management training to understand how we can support and get the best out of diverse profiles; 4) Flexible working hours to fit around home commitments including childcare; everyone can work from home; 5) A clear code of conduct that has clear reporting for issues, such as for discrimination and sexual harassment, including having the ability to report anonymously
  • We also have an 'open-for-all' channel (one of our values) to share and learn how we can be better. An example initiative that came out of this channel, was removing non-inclusive terminology from our code bases: https://www.ably.io/blog/removal-of-non-inclusive-terminology-from-ably-codebases

Ably's take on their challenges in 2021

Matthew O'Riordan headshot
Matthew O'Riordan
Founder and CEO

In 2020 we've seen a 3x increase in usage of our platform, and we now reach 100m unique devices every month. Looking to 2021 and beyond we're got a slew of new features in our roadmap that will make it even simpler for developers to build the scalable digital realtime experiences that we all rely on everyday.

Otta's take on Ably

Theo Margolius headshot
Theo Margolius
COO of Otta

Ably's realtime APIs expose the entire Ably infrastructure to developers, making it easier to integrate real-time data flows and therefore to power realtime functionality at any scale.

Developers are increasingly looking to utilise real-time data to facilitate new kinds of services e.g in the Internet of Things or monitoring stock prices. Introducing massive flows of realtime data has previously been technically difficult.

The company believes their product is set apart from other real-time platform as-a-service providers because it features out-the-box products that are developer-friendly as well as secure.

The company expresses this developer-friendly approach through a variety of channels, including masterclasses as well as products like their unique offering of reliable message ordering.

More information
accuRx logo

accuRx

Patient communication, for healthcare professionals.

Healthcare

21-100

9m

Last 2 fundraises


2017201820192020£8.8m£0.3m

Investors: LocalGlobe, Entrepreneur First, Atomico, Innovate UK, Angels in MedCity, Anvil Partners

Healthcare

21-100

9m

Last 2 fundraises


2017201820192020£8.8m£0.3m

Mission

We're on a mission to bring patients and their healthcare teams together, to make patients healthier and the healthcare workforce happier.


12M Employee Growth
107%
Gender Diversity
50% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Jacob Haddad (Co-founder)

Started his career in healthcare consulting with Newton Europe and Outcomes Based Healthcare. Joined Entrepreneur First where he started accuRx

Laurence Bargery (CTO)

3 years experience as a software developer before joining Entrepreneur First and meeting Jacob. Studied Physics at Cambridge University

Diversity & Inclusion at accuRx

  • Each health system is made up of a diverse workforce, serving 100% of the population. We are building for them, not us. We can only transform health systems if we build a diverse team, rich with different backgrounds, opinions and personalities. We are an equal opportunities employer and a pleasant and supportive place to work.
  • We particularly welcome applications from those who are significantly underrepresented in the technology sector, such as women, trans people, non-binary people, people with disabilities and people from black and underrepresented ethnic communities.

accuRx's take on their challenges in 2021

Laurence Bargery headshot
Laurence Bargery
Founder and CTO

accuRx has already grown from 50% of GPs and 25 team members to being used daily in 99% of GPs, 15% of hospital trusts and a team of nearly 60 through 2020. We have massive ambitions for 2021 - further expanding across hospital trusts and joining up communication between different care settings.

We're incredibly excited to build on top of the communication platform we've built so far, and deliver better patient care as a result. To support this we will be growing the team by an estimated 100 people in 2021.

Otta's take on accuRx

Xav Kearney headshot
Xav Kearney
CTO of Otta

Communication between patients and nurses/doctors has typically happened via telephone call or post. This outdated technology is costly and does not provide a great experience.

accuRx are building the tools that allow GPs and other healthcare providers to communicate more efficiently with their patients and with each other in order to deliver top quality care. Their products are now used in over 95% of GP practices.

This product has been hugely important through Coronavirus and has driven massive growth for accuRx. They have facilitated video appointments where in-person consultations would put people at risk, and they are now supporting with the UK's vaccination efforts.

The panel's take on accuRx

Saul Klein headshot
Saul Klein
Co-founder and Partner at LocalGlobe

accuRx is building a world-leading healthcare communication platform. The mission is simple - to change lives by bringing patients and their healthcare teams together. accuRx is one of the UK's fastest-growing tech startups. In two years, they grew from only a few GP practices using them to over 50% of practices in England.

Today, 99% of GP practices rely on accuRx to communicate with their patients. They’ve just launched in hospitals and are already used by over 15% of hospitals in England. In response to COVID-19, they worked tirelessly to release new features to help frontline staff including a video consultation solution that went from 0 to 35k daily consultations in the space of 8 weeks.

More information
Bark logo

Bark

Marketplace for service professionals

Services

21-100

Funding undisclosed

Services

21-100

Funding undisclosed

Mission

Bark's mission is to provide a smarter way to hire local professionals. Whether you’re looking to plan a wedding, renovate your house, or become a master of karate: they can help.


12M Employee Growth
75%

Founders

Andrew Michael (CEO)

Previously Founder & CEO of Fasthosts Internet and Livedrive

Kai Feller (CEO)

Studied Engineering at Cardiff University. Previously Co-founder of Get Socialite

Diversity & Inclusion at Bark

  • Here at Bark we have a diverse and inclusive workplace as we want to create a culture that not only provides a supportive environment but also a collaborative team with different views and opinions
  • We encourage and welcome applications from all underrepresented groups for all of our roles we are recruiting for. These include but are not limited to trans, non-binary, people with disabilities and people from black and underrepresented ethnic communities

Bark's take on their challenges in 2021

Kai Feller headshot
Kai Feller
Founder and CEO

2020 was a fantastic year for the business driven by some phenomenal growth during very challenging times - in 2020 we actually grew more YoY than we did in 2019 which is a massive result. We doubled in pretty much every metric including headcount that went from 40 to 85 by the end of the year. We also launched in the APAC region and opened our first satellite office in Melbourne, with the initiative being our most successful yet.

On top of this, we had our debut in the The Sunday Times Tech Track 100 coming in as the 6th fastest growing technology company in the UK. 2021 is going to be a very exciting year for the business. We have big ambitions to revolutionise the product and be firmly cemented with the next-generation of the platform. Alongside this, we plan to continue the same level of growth both financially and operationally with all metrics expected to double again. To achieve this ambition, we are building a development centre of excellence to accelerate our journey towards becoming the Amazon of Services.

Otta's take on Bark

Sam Franklin headshot
Sam Franklin
CEO of Otta

Bark is the UK's largest & fastest growing services marketplace, connecting consumers and businesses with the right professional for their project in over 1,000 unique categories. A customer can simply post a service requirement (they call this a Bark!) and their technology goes out and finds relevant professionals instantly.

Professionals who are interested in quoting for the work can post their responses to the customer. The customer can then speak to the seller, view their profile and read Bark reviews before choosing the best pro for their job.

As of January 2020, Bark had 5 million users booking pros stretching from gardeners and cleaners to counsellors and accountants. Their turnover doubled in the last year to £20 million, so they're clearly growing fast and have a big opportunity ahead of them.

More information
Beacon logo

Beacon

Digital freight forwarding

Logistics

21-100

12m

Last 2 fundraises


20202021£12m

Investors: 8VC, Jeff Bezos

Logistics

21-100

12m

Last 2 fundraises


20202021£12m

Mission

Beacon’s mission is to become a global leader in logistics and trade finance by making trade simpler, more transparent and reliable. Their platform provides real-time data of cargo delivery and a marketplace view of global shipping costs and prices.


12M Employee Growth
196%
Gender Diversity
40% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Fraser Robinson (CEO)

Prior to Co-Founding Beacon, Fraser led Uber’s Business in EMEA and before that held senior roles in technology and e-commerce startups for over two decades.

Dmitri Izmailov (COO)

Prior to Co-Founding Beacon, Dmitri was the General Manager of Uber in Russia and prior to that worked as a Management Consultant in New York.

Diversity & Inclusion at Beacon

  • We strongly believe that diverse teams make better strategic decisions and it is important to us that our team represents the global and diverse nature of the customers we serve
  • In a hyper growth environment, it is easy to sacrifice diversity for speed, which is something we have consciously tried to overcome since the beginning
  • We are proud that 40% of our team identify as women and we will continue to prioritise diversity and inclusion in all forms as we scale the business

Beacon's take on their challenges in 2021

Fraser Robinson headshot
Fraser Robinson
Founder and CEO

The COVID-19 pandemic has reinforced how central a resilient supply chain is to our customers’ business success. We aim to give customers greater visibility & control as we move their freight – and provide deeper data-driven insights into their supply chain. 2020 has been an extremely busy year for Beacon; we have quadrupled the size of our team and our customer numbers have also grown significantly.

In addition to our London office, we recently opened a new office in Hong Kong in an important strategic development for the company: a large proportion of our cargo originates in Asia and it is important for us to have a local presence to provide better service to our customers. In 2021, we are aiming to substantially grow our team, further develop our technology, as well as, expanding our global footprint – to offer exceptional service, reliability and transparency to our ever-growing customer base.

Otta's take on Beacon

Sam Franklin headshot
Sam Franklin
CEO of Otta

Beacon is aimed at the trillion-dollar freight forwarding industry - the booking agents between importers and exporters. With the top 10 forwarders controlling just 43% of the market and being slow to digitise, the industry is ripe for disruption.

Beacon has an established customer base and offers a full range of services across ocean, air and trucking, as well as supply chain finance – all managed on a single platform, using AI, data science, cloud and automation technologies.

Investment from Jeff Bezos highlights the significant potential that Beacon holds to benefit both Amazon and the industry as a whole. The technology of Beacon could help Amazon tackle a number of the logistics challenges it has faced.

More information
Behavox logo

Behavox

Platform to monitor employee behaviour in the financial workplace

Artificial Intelligence

101-200

97m

Last 2 fundraises


20172018201920202021£80m£16m

Investors: Hoxton Ventures, Index Ventures, Promus Ventures, Citigroup, SoftBank, Future Fifty

Artificial Intelligence

101-200

97m

Last 2 fundraises


20172018201920202021£80m£16m

Mission

Behavox is on a mission to help companies in the financial industry and beyond discover what’s really happening at the deepest levels of their organisation. Behavox leverages the power of AI to help companies understand, analyse, and interpret the attitudes and actions taking place within their walls, and use that information to become better than ever before.


12M Employee Growth
101%
Gender Diversity
35% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Erkin Adylov (CEO)

Co-manager of a hedge fund focusing on financial technology companies. Previously a research analyst at Goldman Sachs

Roman Zelov (Co-founder)

Principal engineer at Oracle and senior engineer at Sun Microsystems

Alexander Glasman (Co-founder)

Engineering manager at Oracle and senior engineer at Sun Microsystems. He worked with Roman at both companies

Slav Slavinski (Chief of Staff)

Previously a corporate finance executive, also trained as a software developer

Diversity & Inclusion at Behavox

  • Behavox is focused on bringing the brightest and most inspirational talent together from all over the world. We already have employees from over 30 different countries providing the diversity of perspectives that have been instrumental to our continued innovation in AI technology
  • Behavox values diversity and believes that it contributes to business success. The promotion of diversity within the company helps to: a) Generate an inclusive workplace; b) Encourage employee retention; c) Improve the company’s ability to attract, recruit and retain talented employees; d) Ensure equal opportunity for work and advancement; e) Encourage different approaches to problem solving, decision making, and forward planning

Behavox's take on their challenges in 2021

Erkin Adylov headshot
Erkin Adylov
Founder and CEO

We started the year by closing a $100 million round of funding with SoftBank and that has helped us to focus on and invest in the needs of our customers. We’ve doubled our headcount, expanded our global presence and worked with some of the world’s largest financial institutions to help them transform their compliance function. 2021 is already shaping up to be a great year for Behavox.

We are going to invest heavily in research and development in order to continue to innovate and update our product offerings to drive more value to our customers. We’ve also got some new products set to launch next year that we’re looking forward to unveiling. It’s going to be a transformative year for both Behavox and our customers. Our collective journey is just beginning.

Otta's take on Behavox

Xav Kearney headshot
Xav Kearney
CTO of Otta

The volume of communications in the workplace is going up. Not only do people send emails but now employees are communicating all day through internal chat platforms like Slack.

Behavox helps companies make sense of the vast amount of data being produced from all of these messages. They use AI and machine learning to aggregate and analyse large volumes of unstructured communications.

The data they produced can be used to create actionable insights on employees' performance and also help risk and compliance teams in financial services companies.

Regulation is high for financial services companies, and it's likely to grow in other industries, increasing Behavox's potential addressable market.

More information
Blink logo

Blink

Digital workplace app improving internal communications

Internal tools

21-100

9m

Last 2 fundraises


20202021£8.3m

Investors: Techstars, Partech

Internal tools

21-100

9m

Last 2 fundraises


20202021£8.3m

Mission

Blink's mission is to empower frontline workers to maximise their impact.


12M Employee Growth
112%

Examples of people progressing

Founders

Sean Nolan (CEO)

Previously worked as Network & Security Engineer at Morse for 2 years and co-founded Tomorrow Communications

Diversity & Inclusion at Blink

  • Diversity and inclusion remain our #1 priority as the team continues to grow. We’ve added new recruitment initiatives over the past six months to attract a wide range of applicants that generates a diverse shortlist for every new role. We’ve also reviewed our employer branding and advertising to ensure content and language are inclusive throughout. So far, this has improved our gender balance by 20%:
  • Team in March 2020: 14% female, 86% male. Team in November 2020: 34% female, 66% male. 64% of the past 6 month’s hires are female.
  • We know there’s much more to be done, and are actively invested in driving deep, meaningful change towards broader representation in our workforce. In 2021, all leaders and employees involved in the hiring process will undergo inclusion and unconscious bias training, while looking to support and partner with diverse communities and networks at every opportunity.
  • Blink is committed to nurturing a culture of belonging that celebrates diversity in all its forms – and encourages employees to bring their whole selves to work.

Blink's take on their challenges in 2021

Sean Nolan headshot
Sean Nolan
Founder and CEO

2020 was a huge year for Blink. Since our official launch in May, we’ve tripled our team; opened offices in New York and Sydney; and grown our user base to 80,000+ frontline workers with a DAU of 99%. We’re thrilled this growth looks set to increase in 2021, as we build out our international teams, hire another 100 employees, and continue to empower key workers with the powerful technology they deserve.

Otta's take on Blink

Theo Margolius headshot
Theo Margolius
COO of Otta

Blink is a digital workplace app giving employees a single portal to all enterprise applications.

With Blink, you can instantly reach everyone in your organization with company updates in the Feed, share all policy and training documents and software shortcuts in the Hub via cloud storage and, also, increase productivity by harnessing actionable employee insights through their Micro-apps marketplace.

Blink aims to develop the best workplace app and meet the high standards that today's employees expect from their workplace software. Introducing Blink has been shown to reduce employee turnover by 26% and double engagement rates.

The company reported its highest growth in April 2020, driven by healthcare employers who adopted the app as part of a COVID-19 response. Employees were protected by Blink through the fact that the app reduced transference risks from paper by introducing digital forms. The company has raised £8.2 million in their recent funding in order to help get Covid-19 updates to frontline staff.

More information
Capdesk logo

Capdesk

Equity management platform

Investing

21-100

11m

Last 2 fundraises


202020212022£5m£3.6m

Investors: Fuel Ventures, 1818 Venture Capital, Trend Investment Group

Investing

21-100

11m

Last 2 fundraises


202020212022£5m£3.6m

Mission

Capdesk enables a clear overview of your company ownership and employee option pools. They empower administrative teams to do-away with the chaos of spreadsheets and spend more time on the important details of equity reporting and capital management.


12M Employee Growth
37%
Gender Diversity
20% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Christian Gabriel (CEO)

While studying Computer Science at the University of Copenhagen, Christian worked in business management, marketing and strategy roles part-time before graduating in 2015 and launching Capdesk

Mikkel Boje (CTO)

Over a decade's experience as an IT Analyst and Consultant, before founding Accurate (an IT consultancy) in 2012, and Capdesk in 2015

Martin Damhus (CIO)

Background in IT consultancy, founded Accurate with Mikkel in 2012

Diversity & Inclusion at Capdesk

  • To reduce bias in the hiring process, we anonymise any tasks or presentations that candidates submit as part of their application. Reviewers do not know any identifying details, including name and gender, of the candidate whose work they’re assessing.
  • We edit gendered language out of job descriptions, in order to make them as neutral as possible and attract diverse applicants.
  • We codified our company values at the start of Q4, which include the sentence “We create equal opportunities and believe that diversity in business is a strength.” We’re now appraising employees and candidates against this value.

Capdesk's take on their challenges in 2021

Christian Gabriel headshot
Christian Gabriel
Founder and CEO

At Capdesk we’ve always believed that employees deserve not just a salary, but a stake in the company they’re helping build – as well as access to a market for selling that stake. 2020 has led fast-growing companies to realise that in the face of an economic crisis, equity is a powerful way to motivate and reward employees. This trend has resulted in a breakthrough year for Capdesk. We’ve raised our series A round, partnered with some of the world’s largest investment platforms, attracted some of Europe’s best tech leaders and almost doubled our team.

In 2021 our focus turns to European expansion. Capdesk is a UK-centric platform; however, armed with additional funding and new talent, we’ll be expanding our offering across Europe. After years of preparation, the time has now come. In 2021 we will cement Capdesk as the preferred platform for managing equity in Europe and, together with our partners, enable the first marketplace for pan-European employee share plans. The future looks bright.

Otta's take on Capdesk

Sam Franklin headshot
Sam Franklin
CEO of Otta

2018 regulatory changes introduced a huge volume of admin into capital management and reporting for investors and firms. Capdesk, like the investment banks, has tapped into a rapid trend: the automation of repetitive, spreadsheet-based equity reports.

Reporting on employee options and equity to shareholders is often an arduous task. This data-gathering can take thousands of hours and drain revenue from a business, and it's no surprise that Capdesk's competitive pricing and rapid implementation was quickly adopted by fast-growing companies such as Privitar.

Capdesk differentiates itself in a crowded space by focusing on the UK market. Taking on British clients like MarketInvoice has enabled it to compete with equity reporting technologies tailored to US regulatory and formatting standards. They have recently raised £3 million, used to launch their own secondaries feature in partnership with Seedrs and Shieldpay, aiming to become Europe’s first platform that democratises the secondary private equity market for all classes of shareholders.

The panel's take on Capdesk

Sia Houchangnia headshot
Sia Houchangnia
Partner at Seedcamp

US-based Carta and Capshare have proven the demand for an easy-to-use equity ownership management platform. This is why it’s promising and exciting to see Capdesk fill this same market demand in Europe. 1,000 customers throughout Europe, including scale-ups like Nutmeg and Secret Escapes, are already using the platform.

In 2020, the Capdesk team raised a £3 million Series A round, which has enabled them to nearly double their team and attract some of Europe’s top tech talent. This sets Capdesk up well for European expansion. Their goal for 2021 is to enable the first marketplace for pan-European employee share plans — it’s an ambitious but worthwhile and highly promising endeavor.

More information
Cazoo logo

Cazoo

Transforming the way people buy used cars

Cars

501+

450m

Last 2 fundraises


20202021£250m£25m

Investors: Octopus Ventures, General Catalyst, Fidelity, Entrée Capital, Eight Roads Ventures, Sapphire Ventures, dmg ventures, Stride.VC, and 4 more

Cars

501+

450m

Last 2 fundraises


20202021£250m£25m

Mission

Cazoo realised that whilst people love their cars, they don’t like the process of buying and selling them. So they're creating a totally new way, providing transparency, convenience and peace of mind. Their mission is to transform the way people buy used cars in the UK with an aim to make buying a car no different to any other product online today


12M Employee Growth
146%
Gender Diversity
30% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Alex Chesterman (CEO)

Serial entrepreneur. Alex founded Zoopla (sold to Silverlake for $3bn) and co-founded LOVEFiLM (sold to Amazon)

Diversity & Inclusion at Cazoo

  • Everyone counts at Cazoo. We’re proud to be inclusive, supportive and respectful and we're committed to growing and nurturing our team to represent the customers and communities we serve everyday
  • We have established four guiding areas of focus: Inclusion, Education, Hiring and Data and have formed five Employee Resource Groups - Gender Equality, Diverse Ability, Black & People of Colour, Socio-Economic Justice & LGBTQ+ that help drive and maintain the areas of focus and ensure a diverse and inclusive environment

Cazoo's take on their challenges in 2021

Alex Chesterman headshot
Alex Chesterman
Founder and CEO

We have had a very busy time since our launch one year ago. We have grown our team to over 850 people, raised significant funding and sold over 10,000 cars, generating revenues of over £150m in our first year. Like many other online retailers, we have seen strong demand and consumers all across the UK have embraced our proposition of buying their next car entirely online and having it delivered to their door, much like any other product. Consumer feedback has been overwhelmingly positive and we have ambitious growth plans for next year as we continue our mission of turning Cazoo into a household name and delivering the best experience in terms of selection, value, quality and convenience for UK car buyers.

Otta's take on Cazoo

Theo Margolius headshot
Theo Margolius
COO of Otta

Through the Cazoo platform customers are able to buy, finance or rent a used car online and have it delivered to their door within 48 hours. This is a big step change vs. other used car websites, where you often still have to travel 25+ miles to see and pick up your new car.

The UK used car market is worth over £50 billion per annum, so the potential for Cazoo is large. Cazoo argue the market will grow even more when it goes through digital transformation, which they want to drive

While the market is large, there are a lot of established players, most notably Auto Trader. There are also new, well-financed startups like Heycar (backed by VW and Daimler), so the product will need to be a lot better to cut through the noise.

The CEO is a very experienced entrepreneur and used to taking on large incumbents, which should stand him in good stead. Alex introduced Zoopla to the market when Rightmove had a monopoly and managed to create a very successful company

More information
Checkout.com logo

Checkout.com

Setting the standard in payments

Payments

501+

660m

Last 2 fundraises


202020212022£360m£120m

Investors: DST Global, Blossom Capital, Insight Partners, GIC, Endeavour Catalyst, Coatue Management, Tiger Global Management

Payments

501+

660m

Last 2 fundraises


202020212022£360m£120m

Mission

We're Checkout.com. We're building the connected finance businesses deserve. Unleashing them with tomorrow's technology, today. Our flexible payments solutions help global enterprises — like Samsung, Deliveroo and Adidas — launch new products and create experiences customers love.


12M Employee Growth
66%

Examples of people progressing

Founders

Guillaume Pousaz (CEO)

Previously founded NetMerchant, which sold European currencies to US merchants. Background in mathematical engineering

Diversity & Inclusion at Checkout.com

Camilla-Astrid Robinson headshot
Camilla-Astrid Robinson
Senior Culture Specialist

Checkout.com's take on their challenges in 2021

Guillaume Pousaz headshot
Guillaume Pousaz
Founder and CEO

We’ve always believed in the shift to e-commerce but couldn’t have predicted the huge acceleration in this trend caused by a global pandemic. More businesses than ever before need to be able to transact online and together with an expansion in the products that we are offering and the geographies we cover, this has meant rapid growth for Checkout.com in 2020.

To meet this demand, we continued to hire in 2020 adding 500 people to the organisation and we’ll add another 500 or more people to our global teams in 2021. One of our values is Unite, and whilst our ability to get together in person has been severely impacted this year, our team spirit and collaboration across our departments and offices is as good as it has ever been. Our people are at the heart of our business - I firmly believe in investing in their future and I’m incredibly excited about what we will build together in 2021.

Otta's take on Checkout.com

Sam Franklin headshot
Sam Franklin
CEO of Otta

The payments industry has exploded in the last decade as eCommerce continues to grow as the use of cash falls. Checkout.com are building the go-to platform for all things related to payments, e.g. accepting transactions, processing them and detecting fraud. It focuses on large merchants and tries to make its product as customisable as possible so that companies integrate it as an infrastructure partner in their product. This increases the stickiness of the product and create many opportunities for them to generate revenue.

Checkout.com have high quality proprietary technology (their platform has been designed from the outset so they can easily deliver incremental services as they expand their offering) and claim to offer the most comprehensive cross-border payment solution for digital commerce.

The panel's take on Checkout.com

Anne Glover headshot
Anne Glover
Chief Executive and Co-founder of Amadeus Capital Partners

Checkout.com exploded into the cross-border payments public-eye when it announced its $230m Series A round in 2019. This has been topped up by adding a further $150m in June 2020 and $450m in January 2021.

By offering a universal platform that integrates with all key international payments providers, it provides a single low cost set of rails for international e-commerce companies, such as The Hut Group, which announced the adoption of Checkout in December 2020.

THG claimed they did a comprehensive review of the market and that Checkout.com’s unified digital payments platform, offering global coverage, and granular transaction-level data enables them to fuel THG’s business growth.

Payments will remain a battleground internationally, with different competitors focussing on defined segments. Checkout’s positioning as a low-cost, robust, yet comprehensive service provider with a global footprint is currently defensible because of its scale – but it needs to maintain its market leadership. Other players may try to carve out niches, or insert themselves between Checkout’s ‘rails’ and the merchant.

With a savvy leadership (having built themselves up in stealth mode since 2012) and smart deep-pocketed investors, I would expect to see Checkout deepen and broaden its product offering to defend against becoming a ’dumb pipe’, while redirecting all the payments flow across its low-cost infrastructure. To help with this, it is both acquiring and investing as a VC in the next generation of fintech start-ups which will increase the moat within which it operates.

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Cleo logo

Cleo

An intelligent assistant for your money

Personal finance

101-200

46m

Last 2 fundraises


2018201920202021£35m£8m

Investors: Balderton Capital, LocalGlobe, Redbus Group, Entrepreneur First, EQT Ventures

Personal finance

101-200

46m

Last 2 fundraises


2018201920202021£35m£8m

Mission

Cleo’s mission is to fight for the world’s financial health.


12M Employee Growth
64%
Gender Diversity
45% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Barnaby Hussey-Yeo (CEO)

Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed

Diversity & Inclusion at Cleo

Annie Jackson headshot
Annie Jackson
Talent Acquisition Lead
  • We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
  • 1) Improving SocioEconomic diversity across the company
  • 2) Increasing the number of women we have in engineering roles
  • 3) Fostering a culture of inclusion
  • Check out our 2020 Diversity and Inclusion report, here: https://www.meetcleo.com/blog/cleo-ai-2020-diversity-and-inclusion-report/

Cleo's take on their challenges in 2021

Barnaby Hussey-Yeo headshot
Barnaby Hussey-Yeo
Founder and CEO

We’re building Cleo to become the financial advisor that a billion people need. One that talks to you like a real person, able to build trust and relationships like a bank never could. The work we do at Cleo has never been more urgent. We’ve grown our revenue by 400% in the last 12 months and secured £44M in our Series B funding round.

Today we have an outstanding machine learning department but just as importantly is the behavioural researchers and writers at Cleo. We know this is the combination that makes Cleo special and, I hope, will eventually lead to us being the financial advisor for a billion people.

Otta's take on Cleo

Sam Franklin headshot
Sam Franklin
CEO of Otta

People are increasingly not satisfied with the products being offered by traditional banks, who have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.

Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base has given them strong virality. They now have 4m registered users, 96% of which are based in the US.

Financial advice delivered via bots is a crowded space, so Cleo is benefiting from being a strong brand in the space. They’ve gone for very bold, fun, millennial-focused messaging which helps them stand out from the rest.

They’re experimenting with cash advances (an alternative to overdrafts) and premium accounts. Cleo is in a trickier position than some other fintechs who hold customer deposits, as these are much easier to monetise (even though a lot of the challenger banks say they don’t want to make money in the same way as a traditional bank!).

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Codat logo

Codat

Makes accounting integrations simple

Software

21-100

16m

Last 2 fundraises


20202021£2.5m£8m

Investors: Index Ventures, Capability and Innovation Fund

Software

21-100

16m

Last 2 fundraises


20202021£2.5m£8m

Mission

Codat's mission is to make life easier for small businesses. They are the pipes that connect small business data, whether that’s a lender pulling information from a company’s cloud accounting package, or a payment terminal immediately pushing sales information into company accounts. By allowing small businesses to share their accounting data with a click of a button, they save them valuable time and money and give them easy access to financial products.


12M Employee Growth
102%

Examples of people progressing

Founders

Peter Lord (CEO)

After graduating with a degree in Computer Science, Peter joined Credit Suisse as a Software Engineer but quickly became frustrated with the speed of development. Wanting experience working in a start-up, he joined MarketInvoice and gained experience that would later spark the idea for Codat

David Hoare (CTO)

Upon graduating from university where he studied Computer Science, David joined MarketInvoice as a Software Engineer. There he built the platform infrastructure and an integration with Barclays that moves several billion pounds per year

Alex Cardona (COO)

Alex graduated with a degree in Classics. At MarketInvoice he built the investor product from scratch, taking it to a portfolio of £35m with £0 marketing spend. Before co-founding Codat, Alex was part of both the strategy and institutional investor teams at RateSetter.

Diversity & Inclusion at Codat

Codat's take on their challenges in 2021

Peter Lord headshot
Peter Lord
Founder and CEO

Our growth in 2020 from 42 to 100, as well as opening an office in NYC, leaves us well placed to help banks and fintechs alike during 2021 as they look to play their part in re-building and fortifying the small business economy. More than ever - access to bespoke and innovative products powered by open data and connectivity, will be vital to small businesses survival. Codat is poised as the platform for small business data to be able to facilitate this as we continue this scale of growth into 2021, building out our team and client base globally.

Otta's take on Codat

Xav Kearney headshot
Xav Kearney
CTO of Otta

Codat offers a single API, so financial service providers can easily access accurate contributed accounting data from their small business customers.

They're making the most of the Open Banking movement with a specific focus on accounting. Taking an ‘Open Accounting’ approach enables banks to have greater access to real-time accounting data, which helps banks provide faster and more accurate lending decisions for small businesses, while managing risk effectively.

With the ability for banks to make quick lending decisions based on real-time insights, small businesses feel valued, and long paper-based vetting processes are avoided.

Codat are one of the fastest growing companies in the UK right now, having landed on a problem that many businesses come up against. They're scaling fast and are now expanding their proposition to the US.

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Credit Kudos logo

Credit Kudos

Using financial behaviour to measure creditworthiness

Credit assessment

21-100

8m

Last 2 fundraises


201920202021£5m£2.2m

Investors: Entrepreneur First, Plug and Play, Albion Capital Group, Ascension Ventures, Fair By Design Fund

Credit assessment

21-100

8m

Last 2 fundraises


201920202021£5m£2.2m

Mission

Credit Kudos' mission is to make credit scoring easier for both borrower and lenders, so everyone can get a better deal.


12M Employee Growth
57%

Examples of people progressing

Founders

Freddy Kelly (CEO)

Previously Founder of FastFrags Gameservers UK and Software Engineer at BitNami for 1 year

Matt Schofield (CTO)

Previously spent 4 years at Universal Music Group, working as Digital R&D and Analytics Intern for 2 years and as Manager, Digital Development & Tools for other 2 years

Otta's take on Credit Kudos

Xav Kearney headshot
Xav Kearney
CTO of Otta

Credit Kudos is an FCA-authorised credit bureau that uses financial behaviour to measure creditworthiness.

They aim to provide lenders, brokers and financial institutions with a highly accurate and transparent scoring system based on consumer consented data, providing a fairer representation of an individual’s creditworthiness. Credit Kudos’ solution enables lenders to make better decisions, whilst simultaneously helping previously overlooked individuals access credit.

Credit Kudos goes beyond traditional scoring, providing a comprehensive view of a borrower’s creditworthiness. They transform complex sets of information in their easy-to-use, digital first tools to help everyone make better lending decisions.

The panel's take on Credit Kudos

Anne Glover headshot
Anne Glover
Chief Executive and Co-founder of Amadeus Capital Partners

Credit Kudos is a challenger credit scoring platform, but is now finding considerable traction by integrating its open banking platform with lenders. These could be financial services companies that are all digital like Koodoo – or legacy providers like Admiral.

While it has only raised <$10m to date it counts among its angel investors some of the savviest fintech investors in Europe such as Tom Stafford at DST, and Christian Faes of LendInvest.

The original proposition was for Credit Kudos to use consumer transaction data to build highly accurate and transparent credit score-cards and affordability metrics. This makes credit decision-making possible for the ~8m previously “unbanked” as well as those with non-existent or “thin” credit files. But the AI technology upon which Credit Kudos is built can not only expand the market for lenders, it can improve scoring accuracy, which reduces default rates, and speeds up decision-making which benefits both sides.

The opportunities for Credit Kudos are enormous because increasing the underlying data set constantly improves insight. Once established in the UK it would make sense for Credit Kudos to embark on international expansion albeit country by country, since financial services remains one of the most fragmented and yet regulated industries world-wide.

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Cutover logo

Cutover

Provides full organisational visibility into dynamic flows of work

Internal tools

101-200

16m

Last 2 fundraises


20162017201820192020£13.6m£2m

Investors: Index Ventures, Sussex Place Ventures, Contour Venture Partners, Outrun Ventures

Internal tools

101-200

16m

Last 2 fundraises


20162017201820192020£13.6m£2m

Mission

Cutover's mission is to revolutionise work by providing machine automation in a new model of working known as Work Orchestration and Observability. Their platform enables teams to plan, orchestrate, and analyse complex work faster, smarter, and with greater visibility by bring machine activity and automation together with human expertise.


12M Employee Growth
43%

Examples of people progressing

Founders

Craig Gregory (CISO)

Craig is a former software developer and solutions architect. He has been the CISO at Cutover since 2014

Ky Nichol (CEO)

Ky has an MBA from London Business School and worked at Pcubed for over 15 years prior to becoming Cutover's CEO.

Otta's take on Cutover

Theo Margolius headshot
Theo Margolius
COO of Otta

Cutover has become a global leader in the new category of work orchestration and observability. Their platform currently has over 10,000 users around the world and is used by 14 global financial service companies. Cutover is also used by the telecommunications, pharmaceutical, insurance and energy industries.

Cutover optimises machine automation whilst safeguarding customer-facing operations. The platform allows for end to end planning, management and analysis of complex work activities as well as virtual team collaboration, which is a growing and increasingly important market.

The company recently raised £13.6m in its Series A round. The funding will support Cutover’s offering to solve some of the most important challenges for enterprises such as migrating to a hybrid cloud model, wider digital transformation, automating and evolving operational resilience practices and managing ongoing tech change without failures.

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Duffel logo

Duffel

Creating the future of travel

Travel

21-100

45m

Last 2 fundraises


20192020£24m£17.2m

Investors: Index Ventures, Benchmark, Kima Ventures, Y Combinator, Blossom Capital

Travel

21-100

45m

Last 2 fundraises


20192020£24m£17.2m

Mission

Duffel is on a mission to unravel travel — simplifying systems and building the tools that will make the future of travel effortless. Duffel is rethinking travel from the ground up. Their platform helps bring new experiences to life so that travelling feels like a seamless part of your journey instead of a chore.


12M Employee Growth
120%
Gender Diversity
25% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Steve Domin (CEO)

Previously Head of Platform Engineering at GoCardless

Thomas Bates (CPO)

Previously worked in Product Design at GoCardless and Palantir

Otta's take on Duffel

Theo Margolius headshot
Theo Margolius
COO of Otta

In the same way that challenger banks have come along to re-invent legacy banking software from the ground up, Duffel is doing the same in the travel market, linking up airlines directly with travel agents with a modern platform.

Duffel's system connects with airlines’ booking channels more extensively than those of incumbent operators, like Amadeus and Sabre, meaning they can facilitate selling not just seats on a plane, but also other products such as speedy boarding, airport transfer and seat selection.

Add-on products make up an increasing part of airline revenues (currently 10% for European low-cost carriers, up 105% over the past four years in Europe) but are mostly sold through airlines own websites at the moment (whereas bookings are increasingly being made via intermediaries like Skyscanner). Duffel's technology will make it easier for airlines to sell more of these ancillary services, which is what makes them so attractive to airline customers.

Their main competitor in Europe, Amadeus, has $5bn+ revenue and 19,000 employees, so there's a big challenge ahead, but a big prize if they succeed in capturing some of that market.

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Eigen Technologies logo

Eigen Technologies

Research-led artificial intelligence

Artificial Intelligence

101-200

46m

Last 2 fundraises


2018201920202021£33m£13m

Investors: Lakestar, Goldman Sachs, Temasek, Dawn Capital, ING Ventures

Artificial Intelligence

101-200

46m

Last 2 fundraises


2018201920202021£33m£13m

Mission

Eigen's mission is to help individuals and organisations make the right decisions, and they do this by unlocking the value of their qualitative data.


12M Employee Growth
59%
Gender Diversity
30% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Lewis Z. Liu (CEO)

Started his career at McKinsey, then joined Aleron Partners working in quantitative finance before founding Eigen

Jonathan Feuer (Chairman)

Managing partner of private equity firm CVC Capital Partners since 1988

Otta's take on Eigen Technologies

Xav Kearney headshot
Xav Kearney
CTO of Otta

Eigen Technologies uses its machine learning engine to helps banks and other businesses that need to extract information and insights from large and complex documents like contracts.

Most of their customers today are in the financial sector, but they are planning to move into other verticals like insurance and healthcare (both areas that deal with lengthy documentation full of important fine print).

They currently sell services to a third of the G-SIB institutions as well as professional services firms like Allen & Overy and Deloitte. Between their Series A in June 2018 and the Series B in November 2019, revenues grew 6x.

Eigen's system is unique because typically machine learning and training and AI requires hundreds, thousands, tens of thousands of examples to “teach” a system before it can make decisions that you hope will mimic those of a human. Eigen requires a couple of examples, so this is their differentiator.

The panel's take on Eigen Technologies

Anne Glover headshot
Anne Glover
Chief Executive and Co-founder of Amadeus Capital Partners

Eigen’s founder Lewis Liu has pushed the boundaries of AI by using his understanding of the physics of lasers. It is exactly the convergence of such diverse fields as physics and data science that can yield the potential to take a leap forward in applications rather than simply incremental progress.

His business acumen has helped him to focus on high value applications in the financial and legal domains. The key advantage of the Eigen approach is to be able to train Natural Language Processing techniques on very small data sets, which enables NLP to be used in high value, low volume niche applications.

In September Eigen Technologies was named in CB insights Fintech 250 list of fastest-growing fintech start-ups. Later, in November 2020 the FT named Lewis LIu as one of the six top change-makers of 2020, and Eigen Technologies itself won the FT Intelligent Business Award for financial Services for its work with ING on the LIBOR transition. We are only seeing the tip of what this innovation iceberg could enable.

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Elvie logo

Elvie

Pioneering smarter technology for women

Femcare

101-200

42m

Last 2 fundraises


2017201820192020£33.6m£5m

Investors: Octopus Ventures, NJF Capital, Impact Ventures, IPGL, AllBright, UpScale

Femcare

101-200

42m

Last 2 fundraises


2017201820192020£33.6m£5m

Mission

Elvie's mission is to improve women's lives through smarter technology. In their own words: 'Women shouldn’t have to make do with shoddy design or pink spin-offs when there are self-driving cars in the world.'


12M Employee Growth
47%
Gender Diversity
65% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Tania Boler (CEO)

12 years experience working for NGOs and the UN before founding Elvie in 2013. Internationally recognised women's health expert with a PhD in sexual health.

Alexander Asseily (Chairman)

Founded Jawbone in 1998 (tech company that produced bluetooth earpieces). Also runs VC firm Zulu, which has made investments in companies like Improbable and Juul.

Diversity & Inclusion at Elvie

  • At Elvie, our team and our culture champions diversity, equity, and inclusion. We want to build a workplace where everyone can be their authentic selves, and be respected, trusted and empowered. This is the key to our success, and our commitment is to keep it this way while we are growing fast
  • We encourage people from underrepresented backgrounds to apply for our jobs; and we don’t discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. We are also a member of UK Tech Talent Charter and proudly work in partnership with myGwork and Women’s tech hub to help encourage applications from a wider talent pool
  • We are working on making our offices wheelchair friendly and breastfeeding friendly. We do our best to accommodate part-time requests and flexible requests as much as possible
  • As a company, we hold ourselves accountable based on data to ‘attract, grow and retain’, and reinforce Elvie culture of inclusion through initiatives like training on unconscious bias for all managers. Within Elvie, we will reinforce our actions with widespread education around race and equality - empowering our employees to educate, listen and learn, while encouraging open dialogue and discussions, so we can develop as a collective

Elvie's take on their challenges in 2021

Tania Boler headshot
Tania Boler
Founder and CEO

Like many businesses in 2020, we weren’t immune to supply chain issues during the early stages of the pandemic. But innovation and creative thinking allowed us to launch digital-first in seven European markets this year and expand our breast-feeding range with two new products, Elvie Curve and Elvie Catch.

Despite dealing with the additional complexities of onboarding new staff members remotely – on top of home working for the majority of employees - our team remains as mission-driven as ever. Our employee headcount has tripled in 2020, and US revenues have doubled this year. We opened the doors to our second R&D base in Bristol this year – the first significant investment in the area from any femtech business.

The digital health boom during the pandemic, increased focus on female founders, and a new awareness of the femtech space are all driving interest in Elvie and our brand ethos. Going into the new year, we have big plans to drive our international expansion and continue to design and deliver game-changing products that women love.

Otta's take on Elvie

Sam Franklin headshot
Sam Franklin
CEO of Otta

It's now being recognised that women's health has been underinvested in for too long. That is changing, with the Femtech market (including fertility apps, maternal health and sexual wellbeing products) projected to be worth $50bn by 2025 (according to research by Frost & Sullivan).

Elvie are one of the only companies out there dedicating world class industrial engineering resources to making great products for women.

They've made great hires, and the team is full of super experienced people with varied backgrounds (Dyson, Bosch, McKinsey, PepsiCo, Pernod Ricard).

The panel's take on Elvie

Gerard Grech headshot
Gerard Grech
CEO of Tech Nation

Women’s issues have traditionally been shied away from in the male-dominated tech industry, but the global women’s health market is expected to be worth $51.3 billion by 2025. Elvie has worked hard to break taboos, creating women’s health hardware products. Founded in 2013, and led by Tania Boler, an internationally recognized women’s health expert, Elvie has started a much-needed conversation around women’s health issues, challenging everyday stigma experienced by women.

This work couldn’t be more important as technology becomes increasingly integrated into all parts of our everyday lives. In April 2019, Elvie announced its third private financing, a $42 million Series B led by IPGL to support the release of additional women’s health products. Their long-term plan is to develop products to support women at every stage of life.

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Farewill logo

Farewill

Award-winning wills, probate and cremation service

Personal finance

21-100

28m

Last 2 fundraises


201920202021£20m£7.5m

Investors: JamJar Investments, Augmentum Fintech, Kindred Capital, Tiny VC, Transferwise, dmg ventures, Highland Europe, VentureFounders, and 1 more

Personal finance

21-100

28m

Last 2 fundraises


201920202021£20m£7.5m

Mission

Farewill's mission is to change the way the world deals with death. Farewill was set up in 2015 to make everything to do with death fairer, simpler and cheaper. Since then, they’ve become the biggest will writer in the UK, writing over 30,000 wills and raising over £100 million for charity along the way.


12M Employee Growth
105%
Gender Diversity
55% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Dan Garrett (CEO)

Studied Global Innovation Design at the Royal College of Art

Tom Rogers (CPTO)

2 years experience as a software engineer. Studied Mathematics at Oxford

Diversity & Inclusion at Farewill

  • We were delighted to win Best Employer of 2020 at the UK Fintech Awards who cited our commitment to D&I and building inclusive teams.
  • There is always more to do here, but we're proud of what we've achieved so far - 56% of our team identify as women, as well as half of our leadership team. We have in-house training and development programmes and budget for every member of our team, though as ever, building a diverse team starts with how you approach hiring - something we take incredibly seriously at Farewill.

Farewill's take on their challenges in 2021

Dan Garrett headshot
Dan Garrett
Founder and CEO

After raising our Series B and more than doubling our team last year, we've got an exciting year ahead in 2021. We're investing in furthering our lead as the UK's favourite & largest will writer, and carry on transforming the probate and funerals industry with our newer product lines. As ever, exceptional customer experience lies at the heart of our approach, with an NPS of 82 across all of our services. We're hiring across the board - building three new product teams, as well as more than doubling headcount in every other function.

Otta's take on Farewill

Theo Margolius headshot
Theo Margolius
COO of Otta

In the UK, the majority of wills are made by solicitors or will-writing firms, with prices normally around £200-300 on the high street and £850-£5000s with established firms.

There have been DIY will services for the last 5 years, but most have poor user experience and no real support beyond the form itself. Customers are required to read 10-20 pages of legal documents and decide what applies to them.

Farewill's technology asks simple questions and generates the legal text. Wills are important legal documents, and so every will still gets checked by a specialist and phone lines are open 7 days a week and 12 hours a day. Farewill are also cheaper than alternatives, with a cost of just £90 for an individual.

A competitor in the US (Willing) has taken the freemium route, referring customers to funeral services to make money. However, Farewill believes they can provide a better experience if the product is paid for. Farewell is also partnering with UK companies to provide the service as a perk to their employees, a novel distribution method.

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Fidel logo

Fidel

Connecting innovators to the world of payments

Payments

21-100

27m

Last 2 fundraises


2017201820192020£14.4m£1.6m

Investors: QED Investors, Nyca Partners, 500 Startups, Citi Ventures, Horizons Ventures, Elefund

Payments

21-100

27m

Last 2 fundraises


2017201820192020£14.4m£1.6m

Mission

The global payments ecosystem is highly complex, and often opaque, hampering payments-led product innovation. Fidel builds APIs for developers, allowing them to unlock the value of payment cards for consumers, businesses and merchants around the world.


12M Employee Growth
35%

Examples of people progressing

Founders

Dev Subrata (Founder & CEO)

Started out at Badoo as an early employee and played a crucial role in growing its revenue from £0 to £220 million in just over 4 years. He, along with Co-Founder Andre Elias, started Fidel in 2013

Andre Elias (CTO & Co-Founder )

Holds a Masters degree in software engineering, and has published several scientific papers on big data architectures, before co-founding and joining Fidel as CTO

Diversity & Inclusion at Fidel

  • We see the hiring process as the first stage of planting a seed. Without putting in the time and attention, you won’t ever see the flowers at the end. All Fidel applications are reviewed in an anonymous mode within our Applicant Tracking System (ATS). This helps us to scout talent based entirely on skills and character, without unconscious bias.
  • We apply a multi-step process, so we can identify talent wherever it might be, nurture that talent and set up both the employee and employer for longer-term success.
  • Ultimately, we want people to choose to stay with Fidel for a long time, too - that’s why we invest in each of our people from day one of hiring, so they want to invest in us right back.

Fidel's take on their challenges in 2021

Dev Subrata headshot
Dev Subrata
Founder and CEO

2020 has been a really positive year for Fidel, despite challenging circumstances. We continued to grow at a healthy pace; we opened our first US office in New York, signed and launched some of our biggest client programs yet, including Google Pay and doubled our team size, even as the world shifted to remote working.

One of the greatest aspects of Fidel is our culture of inclusivity, transparency and dedication, and I’m proud to say that we have maintained these traits through these times of change. 2021 is set to be another record year in Fidel history. We will continue to build on Fidel’s mission - connecting innovators to the world of payments, to continue to deliver on the promises we’ve made to our clients, and keep providing the tools that they need to build innovative user experience

Otta's take on Fidel

Sam Franklin headshot
Sam Franklin
CEO of Otta

Fidel is tackling the obstacles to accessing customer payment data, making it easier for developers to create smart solutions customers love, without the burden of complex integrations, cost or compliance.

They have developed a suite of APIs that make it easy to link a user's payment card to an app and securely access real-time transactional data through a single access point. A key application is loyalty programs, where users can sign up, earn points rewards and cash back when using their registered card.

By partnering with Mastercard, Visa and Amex card-linking is possible for the majority of customers, opening up a mass of opportunities in a variety of different industries.

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Form3 logo

Form3

Helping banks and regulated fintechs move money faster

Software

101-200

46m

Last 2 fundraises


201920202021£26.4m£5m

Investors: Barclays, Draper Esprit, 83North, Mastercard, Nationwide Building Society, Capital and Innovation Fund, Angel CoFund, Capability and Innovation Fund

Software

101-200

46m

Last 2 fundraises


201920202021£26.4m£5m

Mission

To connect regulated businesses to payment schemes all over the world so that they can deliver amazing products for their customers. When you look around at how the world has changed, there’s this big divergence. The real economy has moved into being fast-paced, digital & real-time.


12M Employee Growth
63%

Examples of people progressing

Founders

Michael Mueller (CEO)

Previously a member of Barclays' Corporate Banking Executive Committee

Otta's take on Form3

Theo Margolius headshot
Theo Margolius
COO of Otta

Form3 provides a complete end-to-end Payments-as-a-Service for financial institutions and regulated fintechs. Its software enables businesses to offer direct payment services via a simple interface- modernising their payments technology to make it more reliable and secure.

In the modern day, people expect their user experience with financial transactions to be fast and secure. Modern businesses require money to be transmitted instantly, securely and with the promise of being available worldwide in real-time. Form3 has capitalised on this modern demand, offering a comprehensive but straightforward service which gives customers greater control of their payments.

The company recently raised an additional £26m, with investment from traditional banks like Lloyds and Nationwide. The funding will be used to strengthen Form3's cloud-native payment technology, build significant functional enhancements and accelerate its global expansion plans.

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Freetrade logo

Freetrade

Invest in stocks with zero commissions or fees

Investing

101-200

80m

Last 2 fundraises


202020212022£50m£7.1m

Investors: Crowdcube, Draper Esprit, L Catterton, Daintree.VC, Left Lane Capital, Octopus Labs, PMT Ventures

Investing

101-200

80m

Last 2 fundraises


202020212022£50m£7.1m

Mission

Freetrade is a next-generation investment tech startup, bringing free stock investing to the UK and Europe for the first time. Their mission is to build a totally new culture around investing: millennial-friendly, innovative, customer-first and universally accessible.


12M Employee Growth
42%
Gender Diversity
30% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Viktor Nebehaj (CMO)

Started his career at Google where he worked for 7 years. Most recently Head of Growth for Notey, a blogging company based in Hong Kong

Adam Dodds (CEO)

Started his career in KPMG, where he worked for 6 years in Audit before starting Freetrade

Ian Fuller (CTO)

Nearly 20 years of experience in software engineering. Most recently worked in engineering management roles at Amazon, Trailsuite and Snapchat

Otta's take on Freetrade

Theo Margolius headshot
Theo Margolius
COO of Otta

Freetrade is aiming to democratise investing. Investing in stocks has traditionally been restricted to a more wealthy generation who can afford the commissions of £10-£12 per trade and have the money to pay for financial advice. Freetrade are trying to make investing accessible for all (according to them, there are 16m millennials in the UK who have never invested in stocks before).

Freetrade have strong customer loyalty. This enabled them to raise nearly all of their early investment through record crowdfunding founds (they also recently raised £12m from VC Draper Esprit). Crowdfunding tends to work particularly well when the investors active in crowdfunding communities can relate to the product, which is certainly the case here!

They've also created an active community where potential investors can share advice and learn about company stocks, which has helped fuel engagement and growth. Freetrade are in a market with a lot of well capitalised incumbents (such as the big banks and brokerages) and some big disrupters (like Robinhood and Revolut, who are both £bn+ companies already). The key to continued customer growth will be finding marketing strategies that don't rely on them outspending deep-pocketed rivals.

On the product side, Freetrade have built a brokerage platform from scratch using serverless technologies. This will help them scale their product in a cost-effective way, as they're not reliant on a 3rd party broker.

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Goodlord logo

Goodlord

Software to improve the lettings process

Property

101-200

24m

Last 2 fundraises


2018201920202021£10.5m£7m

Investors: Global Founders Capital, QED Investors, LocalGlobe, Rocket Internet, Charlotte Street Capital, Ribbit Capital, Finch Capital, Latitude, and 1 more

Property

101-200

24m

Last 2 fundraises


2018201920202021£10.5m£7m

Mission

Goodlord's software improves the renting process for agents, landlords and tenants alike, while integrating market-leading products and services at the optimal time. Goodlord's mission is to provide the best renting experience in the world.


12M Employee Growth
32%
Gender Diversity
50% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Tom Mundy (COO & Co-Founder)

Tom co-founded Goodlord as a renter in 2014 after becoming frustrated with the inefficiencies in the tenancy process and discovering letting agents were fed up with it, too!

William Reeve (CEO)

William's got the grey hairs. And lots of experience, including board and/or operating roles at Fletcher Research, Graze.com, LOVEFiLM.com, Paddy Power, Secret Escapes and Zoopla.

Diversity & Inclusion at Goodlord

  • Quarterly diversity campaigns to educate Goodlordians, raise awareness and increase inclusivity in the business. For example, our recent campaign on neurodiversity - championning inclusive adjustments
  • A diversity committee - Goodlordians from a diverse range of backgrounds who come together to organise our campaigns and events to suit a diverse group of Goodlordians
  • Race Fairness commitment - business commitment to race fairness - through metrics and policies
  • Inclusive range of social events organised by teams and our culture committee
  • Working with Whitehat to diversify talent (age and background - socio economic class)
  • Leah (Head of People & Talent) is a council member for the Intrapreneurs Club which aims to diversify talent in tech, Donovan (CTO) is on the board - we have given them priority access to our tech roles in the past
  • Working with Flexa and shecancode to attract diverse candidates
  • Value of bring your whole self to work - we live this value every single day

Goodlord's take on their challenges in 2021

William Reeve headshot
William Reeve
CEO

For Goodlord, 2020 was - despite all its challenges - a year we managed to grow by over 300%. Growth is not easy, and we are aggressively seeking talent to help us maintain this momentum, as we strive to make renting better with our award-winning technology platform

Otta's take on Goodlord

Theo Margolius headshot
Theo Margolius
COO of Otta

Renting is a frustrating experience for many, and there are a number of startups in the space that are trying to improve it, but most others are trying to replace the letting agent.

Goodlord is not trying to disrupt traditional letting agents, but their product aims to make the letting journey smoother for the property owner, letting agent and the tenant.

When you have a product that is helping everyone in the value chain it makes the sell easier and should enable them to scale. The company recently raised a £10m Series B, which is powering growth across their engineering, product and customer facing teams.

The panel's take on Goodlord

Saul Klein headshot
Saul Klein
Co-founder and Partner at LocalGlobe

Goodlord is building the software platform that streamlines the rental process for agents, landlords and tenants. Their product enables a smoother, paper-free lettings process and facilitates easy offer generation, fast contract creation, and referencing as well as easy signing and payments.

The traditional rental onboarding and transaction flow is a high complexity, high friction, low customer satisfaction process. This creates the opportunity for a single vertical software tool which offers transparency, control and efficiencies in time and cost, resulting in a new renting experience. Moving house is a valuable moment to own as renters rebuild their personal infrastructure, opening the opportunity for a number of additional services alongside managing the core rental transaction.

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Gousto logo

Gousto

Recipe boxes delivered to your door

Lifestyle

201-500

169m

Last 2 fundraises


20202021£25m£33m

Investors: MMC Ventures, Unilever, Hargreave Hale, Perwyn, Barclays, BGF Ventures

Lifestyle

201-500

169m

Last 2 fundraises


20202021£25m£33m

Mission

On a mission to build an amazing product that has positive impact. On customers' lives. On the environment. On employee's lives. A data company that happens to trade in food. Tech sits at the heart of everything they do.


12M Employee Growth
65%
Gender Diversity
40% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Timo Boldt (CEO)

Spent 4 years in Finance at Rothschild and a hedge fund before founding Gousto in 2012. Sits on the Digital Advisory Board at Unilever, which will help him stay on the pulse of one of the largest consumer good companies in the world

Gousto's take on their challenges in 2021

Timo Boldt headshot
Timo Boldt
CEO

Whilst we've experienced incredible growth over recent years, 2020 saw unprecedented demand for our recipe boxes. In the space of just six months, we doubled the number of monthly meals delivered, from two and a half million to five million. I've been so inspired by our teams who have gone above and beyond to serve nutritious meals to as many homes as possible across the country.

To keep up with the growing demand, we will triple capacity by 2022. This means hiring more brilliant talent to the team, mainly in tech and data, and bringing forward the opening of our new fulfillment centres across the UK. With 500 passionate people having joined the team in 2020 alone, we're absolutely dedicated to scaling our culture in line with the rapid growth of the business. It is our culture that is truly the foundation of our success.

Otta's take on Gousto

Sam Franklin headshot
Sam Franklin
CEO of Otta

The food space has seen significant disruption in the last few years, whether it's the rapid expansion of takeaway delivery (thanks to JustEat, Deliveroo and UberEats), online groceries (thanks to Ocado and AmazonFresh) or meal boxes (thanks to Gousto and HelloFresh).

Consumer tastes are changing and there has been lots of innovation to try and get quality food in front of people more easily. Gousto is one of the drivers of that trend.

Gousto have made smart partnerships, notably with Joe Wicks 'the body coach', who has 2.6m instagram followers and very high engagement (Joe also invested in their latest investment round). On the technology side, they're seen as leading in machine learning and factory automation.

Gousto has seen a significant increase in orders since the outbreak of COVID-19, as people have increased their dependence on food delivery services. The company has recently secured £25m from existing investors Perwyn and BGF, which it will use to open three new customer fulfilment centres and create over 1,000 jobs.

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Harbr Data logo

Harbr Data

Enterprise data exchange platform

Big data

21-100

41m

Last 2 fundraises


20202021£30.8m£4.8m

Investors: Crane Venture Partners, Seedcamp, Dawn Capital, Backed VC, Boldstart Ventures, Acequia Capital, Tiger Global Management

Big data

21-100

41m

Last 2 fundraises


20202021£30.8m£4.8m

Mission

Harbr aims to unlock the full value of the world’s data.


12M Employee Growth
107%

Examples of people progressing

Founders

Gary Butler (CEO)

Co-founded multiple other companies, most recently including E9Data

Anthony Cosgrove (Chief Strategy Officer)

Previously Strategic Intelligence Analyst for the Ministry of Defence, subsequently held various roles at HSBC including Global Head of Intelligence Technology

Diversity & Inclusion at Harbr Data

  • At Harbr we are focused not only on knowing what matters, but doing what matters. To that end:
  • Our values are core to what we do - including diversity, inclusion and connecting to our wider communities
  • We focus on bringing in the best talent from the broadest talent pools, and that is the heart of our people strategy. Our leadership team is currently 40% female; our hiring strategies require diverse shortlists and we select recruiters based on their ability to show strong track records of diverse candidate sourcing. As we enter a new phase of growth, this is a core part of our success strategy
  • We have chosen to do what matters for our team and for our communities, by launching a pilot mentoring programme in collaboration with Every Child Needs a Mentor. The programme involves training Harbr's emerging leaders in core mentoring skills, and then pairs them with school children to build long-lasting and impactful mentoring relationships. We view this as a core part of the company's leadership training that also boost opportunities for young people outside the company

Harbr Data's take on their challenges in 2021

Ben Johnson headshot
Ben Johnson
Chief of Staff

2020 was a huge year for Harbr. We experienced a rapid increase in demand for our enterprise data exchange platform in 2020, which led to a $36M Series A investment round co-led by investors Dawn Capital and Tiger Global Management in November. 2021 promises to be even more exciting as we use this new investment to scale our team so we can onboard new enterprise customers at an accelerated rate.

After doubling in size in 2020, we plan to triple our number of employees in 2021. Customer growth, sales and marketing will be centered in the US, while the UK remains the hub for engineering and R&D investment. At the same time, it's equally important to us to retain and cultivate the culture that makes Harbr such a special place to work, built on acting with integrity and, as we like to say, knowing what matters.

Otta's take on Harbr Data

Sam Franklin headshot
Sam Franklin
CEO of Otta

Harbr's platform enables companies to securely share data both internally and externally, across all data stakeholders – employees, customers, partners or suppliers. The platform enables businesses to convert any digital content into ready-to-use, monetizable products that are easily accessed through a custom-branded data exchange.

With over 15 years experience in data, co-founder Anthony Cosgrove founded Harbr from his belief that existing systems were too slow, too expensive and too risky. Typically, big data businesses generally lack the agility to package data in ways that make sense for each customer, a problem Harbr seeks to solve. Instead of just sending raw data, Harbr customers are able to leverage it to sell services, models or insights – which are far more useful to end users and customers.

Earlier this year Harbr opened offices in the US as it left stealth and publicly launched its platform. For now, the company is concentrating on large data vendors, helping them package and monetise the data they produce as a business more efficiently. Harbr has recently raised an impressive £30.8 million for their Series A – just six months after leaving stealth. The funds will be spent on R&D and team growth as the business scales.

The panel's take on Harbr Data

Sia Houchangnia headshot
Sia Houchangnia
Partner at Seedcamp

From the start, the founding team at Harbr have shown that they had the necessary background to transform how the largest companies in the world find, use, manage and monetise data. Led by serial entrepreneur Gary Butler & former Global Head of Intelligence Technology at HSBC Anthony Cosgrove, the team has shown exponential year-on-year growth.

Recently out of stealth mode, their unique enterprise data exchange platform is becoming adopted by an increasing number of Fortune 500 companies. With Snowflake’s recent IPO validating the market's need for better solutions across the data value chain, Harbr have built a truly differentiated product that enables their customers to collaborate freely with partners and customers in a secure manner. This places Harbr at the top of the list for companies aiming to become more proactive with their data.

With their recent Series A raise of $38.5m led by Dawn Capital & Tiger Global Management giving them the necessary fuel to accelerate their growth, 2021 provides the opportunity to continue to take this market by storm.

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Hopin logo

Hopin

Live online events platform

Video conferences

201-500

137m

Last 2 fundraises


20202021£100m£32m

Investors: Accel, DFJ, Seedcamp, Salesforce Ventures, IVP, Northzone, Tiger Global Management, Slack Fund, and 1 more

Video conferences

201-500

137m

Last 2 fundraises


20202021£100m£32m

Mission

The mission at Hopin is to address environmental damage and inaccessibility in the event industry by providing a sustainable solution that is accessible to everyone. Hopin builds events that are sustainable, carbon-neutral and 100% online.


12M Employee Growth
1134%

Examples of people progressing

Founders

Johnny Boufarhat (CEO)

Previously co-founded Readory, an online blogging platform and worked as an M&E Engineer at Multiplex

Diversity & Inclusion at Hopin

  • As a team, we are remote, international, diverse, inclusive. We hire the best people regardless of geography, timezone, religion, color, sexuality or favorite TV show
  • We are excited to be launching employee resource groups to support our people in meaningful ways. Our goal is to help connect, empower, and create a safer space for everyone in our company

Hopin's take on their challenges in 2021

Johnny Boufarhat headshot
Johnny Boufarhat
Founder and CEO

To meet the significant demand for our platform, we’ve had to ramp up hiring significantly - Hopin has grown from eight employees to over 200 across 38 countries in the same time. Hopin has over 60,000 event organizers including The Atlantic, Miro, Disney, NATO, TNW, Wildlife Conservation, TechCrunch, Twitch, UCLA, and The University of Notre Dame.

Because of the pandemic, there’s been a significant increase in demand for Hopin. Our recent $125 million Series B round will be used to help scale our platform and team to support the exponential amount of business we’ve seen over the past six months, to ensure we can meet the needs of our current — and future — customers.

At Hopin, our mission is to empower people to gather together in a way that is sustainable and accessible to everyone. Our platform is made to give our customers the freedom to create a fully customized event experience and empower event attendees to explore events the way they would in-person, while in a virtual environment.

Ultimately, we want Hopin to make the world smaller — by connecting people in meaningful ways so that geography no longer becomes a barrier to memorable live events and experiences. Virtual events have proved to be a cost-effective means to bring communities and attendees together. And as companies seek to expand their presence to meet demand due to stay-at-home measures, there will be significant growth opportunities for organizers and those in the event space. This opportunity will continue to grow after the pandemic, as businesses recognize the value of reaching larger audiences for their events through a hybrid approach — organizing events simultaneously online and in the real world.

Otta's take on Hopin

Sam Franklin headshot
Sam Franklin
CEO of Otta

The market for virtual conferencing platforms is flourishing. In a time of increased consideration of sustainability and environmental impact, the event industry is being forced to adapt. Coronavirus has been a huge accelerant in shifting the event industry online, and has driven Hopin to be one of the fastest growing companies of all time.

Hopin is bringing something new to the table in order to reflect the same great benefits of offline events. They provide the tools to collaborate and network with larger groups, features that other video conferencing platforms might lack.

The demand is high, with a 10,000 strong wait list of event organisers and new investments they will continue to scale quickly to develop the platform and keep up with their growing customer base. They've hosted some huge events on the platform already (like TechCrunch Disrupt), and show no signs of slowing down.

The panel's take on Hopin

Holly Bennett headshot
Holly Bennett
Head of Ecosystem & Portfolio Development at Accel

Hopin has become one of the fastest-growing European startups ever, having grown from a team of 4 to over 200 employees and a £2billion+ valuation only nine months after launch. Its virtual events technology caught a tailwind when COVID-19 cancelled travel and in-person events all around the world.

After growing annual recurring revenue from $0 to $20 million in nine months and having reached more than 3.5million users, Hopin's Founder Johnny Boufarhat intends to continue to hire rapidly into 2021, allowing the business to double-down on investing in its product. In November of this year, off the back of this incredible growth, Hopin announced a $125m Series B led by IVP and Tiger Global, along with participation from earlier investors such as Accel and Seedcamp.

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Impala logo

Impala

Changing the way the entire world browses, books, stays and pays.

Travel

21-100

26m

Last 2 fundraises


201920202021£16m£8.8m

Investors: Lakestar, Kima Ventures, Stride.VC, Latitude, Venrex Investment Management

Travel

21-100

26m

Last 2 fundraises


201920202021£16m£8.8m

Mission

Our vision is to make every travel experience perfect. By building a future in which travel is seamlessly connected and relentlessly inventive.


12M Employee Growth
59%
Gender Diversity
45% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Ben Stephenson (CEO)

Previously worked as a software engineer

Charles Cowley (CCO)

Previously worked in Sales at Patch Plants, and in various other sales roles

Diversity & Inclusion at Impala

Tilly Firth headshot
Tilly Firth
Head of People and Talent
  • We went beyond the usual standards on the D&I front, and we created our own D&I deck. This contains most of our D&I initiatives. This was created to hold us accountable, to further embed D&I into our cultural identity, to share thoughts and ideas to other companies, and to encourage more diverse ranges of candidates to apply to Impala - as anyone from any background would hopefully be able to see that they would be included at Impala. View the deck at shorturl.at/cmJU3
  • We've partnered with ReachOut in their Level Up program, to support people from disadvantaged or underrepresented backgrounds.
  • We run 'Inclusion 1:1s' each quarter, and ensure we maintain a virtuous cycle of inclusion
  • We've carefully crafted flexible policies, as we think these create a more inclusive environment. Check out our Flexa page for more https://flexa.careers/companies/5fbbb02b9001f90008abb85d
  • We also embed equity measures in hiring - beyond just 'equality' measures - we view diversity measures in hiring as a series of processes that should be coherent and congruent. Examples include: 1) A higher referral payout for referrals from underrepresented backgrounds, 2) More time and resources dedicated to sourcing candidates from underrepresented backgrounds, and 3) Adjusting the minimum requirements and reviewing data beyond the CV to make sure we're not excluding people
  • We researched and addressed some of the main reasons why Women and Minority Ethnic candidates may typically be deterred from applying to a startup, and proactively shared thought pieces on the topic
  • We look to focus our efforts and resources on grassroots initiatives as well as internal initiatives. We care more about there being a fairer environment and industry and making it better for the future, rather than just creating a more diverse team

Impala's take on their challenges in 2021

Ben Stephenson headshot
Ben Stephenson
Founder and CEO

We're adding hundreds of hotels every month at Impala and are excited for that to become tens of thousands in 2021, backed by an every growing, extremely talented team of Impalans. We'll be making even more significant steps in 2021 towards our vision to make every travel experience perfect, by enabling innovation.

Otta's take on Impala

Xav Kearney headshot
Xav Kearney
CTO of Otta

Impala wants to be as simple as Stripe or Twilio but for hotels. With a few lines of code, any developer should be able to get started with Impala before diving deeper.

Hotels use Property Management Systems to manage rooms, room types, extras, pricing, taxes etc. These systems are old, and providers to hotels need a load of integrations to connect to all the different hotel systems to get the data they need. Impala wants to make this easier by building a standardised API for anyone building services on top of hotel systems.

They're also building a direct booking API. Right now, many hotels manually upload booking data to websites like Booking.com, or use a middle-man to do this. Their API could cut out all of that and the commissions to middle-men along the way.

The panel's take on Impala

Saul Klein headshot
Saul Klein
Co-founder and Partner at LocalGlobe

Impala is building the future rails of the hotel industry - a vast but architecturally archaic market. They’re creating a new API enabled connective tissue that sits across the fragmented hotel Property Management Systems, by doing this Impala can be the single point of integration to this massive industry. By democratising access to hotel’s core booking systems, Impala could unlock the next wave of hotel innovation, just as Plaid has done in financial services.

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Infogrid logo

Infogrid

Connected sensor solutions to make buildings smarter

Property

21-100

12m

Last 2 fundraises


20202021£12.4m

Investors: JLL Spark, Northzone, Concrete Venture Capital, The Venture Collective, Jigsaw VC

Property

21-100

12m

Last 2 fundraises


20202021£12.4m

Mission

Infogrid is helping protect the planet and improve the lives of billions of people by making every building a smart building.


12M Employee Growth
269%
Gender Diversity
35% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Founders

William Cowell de Gruchy (CEO)

Previously Captain in the British Army. Also worked in financial research at Fidelity

Diversity & Inclusion at Infogrid

  • We work by "grown-up rules", which means understanding that everyone works differently, and giving each other the respect and opportunity to do our best work
  • Transparency, respecting individuality and fostering inclusion are at the heart of the Infogrid culture. We see maintaining this to be critical to our success as we continue to grow as a business

Infogrid's take on their challenges in 2021

William Cowell de Gruchy headshot
William Cowell de Gruchy
Founder and CEO

Having closed our series A round, our attention will turn to finding more great talent so that the Infogrid team can scale to meet commercial demand and to continue to be the leading smart building and facilities management solution. We will also be expanding our presence in the US (again to meet commercial demand).

We have been working closely with the world’s leading facilities management firms, our customers and users to build a best-in-class product. We are currently developing lots of exciting new capabilities, features, visualisations and an improved user experience which we will be launching over the coming months. Our funding will help us to continue to ensure we stay ahead as the leading holistic ESG, smart building and facilities management solution.

Otta's take on Infogrid

Sam Franklin headshot
Sam Franklin
CEO of Otta

Infogrid is pioneering the development of sensors in buildings to monitor energy data. Their sensors are small, unobtrusive and low-cost. Implementation takes minutes. Data is transformed (using proprietary algorithms and machine learning) into actionable energy and cost saving insights, and easily integrates into existing systems.

Infogrid already has the NHS as one of their clients: "The Infogrid system has helped us on our targets in providing effective care, energy efficiency and waste prevention...with a very quick ROI (< 3 months). We’re very happy with the results and are actively looking to use the system to solve more problems across the Trust”

The Internet of Things movement has been talked about for many years, but only very recently have real-world applications started to materialise. Infogrid's sensors are solving a real problem, and there's scope for them to create a very significant business.

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Kheiron Medical logo

Kheiron Medical

Helping radiologists detect early signs of cancer

Healthcare

21-100

18m

Last 2 fundraises


20192020£17.6m

Investors: Connect Ventures, Hoxton Ventures, Atomico, Greycroft, Exor Seeds

Healthcare

21-100

18m

Last 2 fundraises


20192020£17.6m

Mission

Kheiron's mission is to help breast cancer patients live longer, better lives through earlier detection. They combine new deep learning methods, data science and radiology insights to help doctors find malignancies in mammograms.


12M Employee Growth
3%
Gender Diversity
40% female

Last updated Dec 2020This is the start of our stats on diversity, and we'll be including more in the future. We have gender data and want to use it to promote transparency. The data is according to our analysis, last updated Dec 2020.


Examples of people progressing

Founders

Peter Kecskemethy (CEO)

Previously PhD Researcher at University of Oxford for 6 years and Teaching Assistant at University of Reading for 1 year.

Tobias Rijken (CTO)

Previously Founding Director at The Young Consultant for 1 year and Co-founder & Head of Data Science at 42 Education.

Otta's take on Kheiron Medical

Sam Franklin headshot
Sam Franklin
CEO of Otta

Kheiron is a medical technology company that uses advanced machine learning to develop and deliver intelligent tools for radiologists, radiology departments, imaging centres and hospitals to improve the efficiency, consistency and accuracy of radiology reporting.

They’ve made significant breakthroughs with their breast cancer screening product, Mia, but this is just the beginning of their journey. According to external clinical trial results, Kheiron’s deep learning technology achieves state-of-the-art malignancy detection support in breast cancer screening. European regulatory approval is expected shortly.

Ultimately they want to radically improve the outcomes for cancer patients by pioneering a new era of, what they call, precision radiology.

The panel's take on Kheiron Medical

Irina Haivas headshot
Irina Haivas
Partner at Atomico

Kheiron is focused on radically improving imaging-based cancer diagnostics and patient outcomes to give people a better fighting chance against cancer. Kheiron’s first product Mia focuses on breast cancer screening, assisting radiologists with a vital clinical decision: to recall a woman for further testing or not.

In 2020, Kheiron won the UK government’s first ever Artificial Intelligence in Health and Care Award to address critical challenges in breast screening services in the UK. Importantly, Kheiron’s technology will be key in supporting post COVID-19 screenings as global lockdowns have caused significant delays in women’s access potentially life-saving breast cancer screenings.

With one of the best teams in the world in this area and a deep understanding of radiology and the clinical validation needed to come to market, Kheiron will usher in a new age when AI-supported diagnostics enable earlier and more accurate detection, tracking, and better treatment outcomes.

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